3500 cm2 are the square centimeters available to an artist to create a 50×70 poster, which is entrusted with the task of spreading the language of contemporary art to a wider and more heterogeneous audience than those who usually visit exhibitions. A new poster, created especially for Lorenzo Benedetti‘s project, was produced each week by a different artist.
The posters were offered for free distribution, in several hundred copies, to all visitors to Blueroom, a music and art event at the Rialtosantambrogio center in Rome.
3500 cm2 is an exhibition without spatial and temporal boundaries that develops over time and spreads without control, a novel way of building a cultural platform that amplifies the communicative possibilities of art, a possible form of interaction between artist and audience.
The path is developed on two coordinates: uniqueness (the original work created by the artist who joins the project) and repetition (the multiplication of the work for all people who visit the place).
3500 cm2 is a modular project that adapts and outlines itself in different situations: to initiate a dialogue with a wide audience while preserving high artistic quality and constantly creating new “viewers/collectors” sensitive to the language of art.

Artist: Stanislao Di Giugno, Wolfgang Berkowski, Nicoletta Agostini, Italo Zuffi, Liliana Moro, Cesare Pietroiusti, Silvia Iorio, Giuseppe Pietroniro, Corrado Sassi, Paolo William Tamburella, Elisabetta Benassi, Maurizio Savini, Guendalina Salini, Federico Pietrella, Alessandro Piangiamore, Alessandro Bulini, Costa Vece, Olaf Nicolai, Laurent Grasso, Marco Raperelli, Ph.on, Kuba Bakowski, Mikael Paananen / Linda Tallroth, Marco Fedele di Catrano, Luca Vitone, Paolo Chiasera, Sarra Brill / Chiara Graziani, Christoph Girardet, Carla Accardi, Stefania Galegati, Robert Lippok, Rob Johannesma, Globalgroove, Max Renkel, Massimo Bartolini, Carsten Nicolai, Rainer Ganahl, Elena Nemkova, Laura Calmieri, Emiliano Zelada, Philippe  Rahm, Emilio Prini, Heidrun Holzfeind , Annie Ratti, Pedro Cabrita Reis, Dennis Oppenheim